As part of my new logo & brand I was looking to represent myself through my name and heritage. i ultimately decided on incorporating my initials into the shape of a bee. The worker bee has been a symbol of Manchester, my home city, since the industrial revolution, and represents the city’s energy, sense of community and hard work ethic.
The concept for this logo started by writing my initials in a cursive style, figuring out how I could work this into joining into the shape of a bee. At first I tried to form a side view of a bee, which was a concept that could work, but after more fine tuning, I decided that a bird’s eye view would look better. I looped the J to form the head and left wing of the bee, and then joined the J and H together to form the body and right wing.
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